NBA球星的中国外号 | 卫报
2018-05-15 09:15:09 英文联播
Fat Pigs and Demon Blades: China's nicknames for NBA stars are high art
At a time when star athletes brand themselves within an inch of their lives, the richly layered and occasionally mean fan-sourced monikers for NBA players in basketball-mad China are a refreshing departure.
Earlier this week I starteda Twitter threadof Chinese nicknames for NBA players that went massively viral. Although I personally found these nicknames hilarious and thought a few other people might too, I never expected the response to be so large, which got me wondering what it is about these Chinese monikers that people find so entertaining.
Part of the answer is undoubtedly that American sports nicknames have become incredibly dull in recent years. Compared to earlier eras in which sportswriters and fans drove the creation of colorful and sometimes insulting nicknames, the modern athlete is often a wealthy player-entrepreneur who seeks to build a global “brand” and therefore is more likely to foist their own “nickname” onto the media and the fan base, most likely one that is anodyne, short and thus social media ready, and easily understood across language and cultural boundaries. In many cases, the player’s chosen “nickname” is little more than their initials, or their initials and their uniform number.